Crane Waveboard

Briefing
Waveboard design, while I was in Shanghai @ Sky-WW, I participated in 3-man team to redesign a waveboard.
The waveboard initially was to be totally redesigned, so we went of the beaten path and tried to totally redesign the waveboard.

Concept
Inspired by some radical new waveboards, and the origin of the waveboard; the surf scene. We sketched some different new shapes for waveboards. After sketching we made a selection and presented final renders to the customer, he was happy but concerned the customer wouldn’t accept the boards.
So the parameters of the project where altered and we only had to slightly alter the waveboard design. So we just streamlined it: removed the hole in the back, altered the front to create a better flow in the shape.

Conclusion
They loved the new shape, but they wanted to keep the original graphics. I’m happy the end customer didn’t agree with them, when they pitched it. So we had to chance to create a range of new suggestions, which got produced and where then sold in different countries around Europe.

Technique

  • Sketching
  • Photoshop
  • Illustrator
  • Indesign