<February 2017- Present> Graphic Designer, Dobotex – PUMA SE Group, The Netherlands.
As a graphic designer at the Dobotex Creative kitchen I work on different aspects to present our 4 bodywear and legwear licensed brands, the brands being Puma, LEVI’S, Tommy Hilfiger and Head.
Presenting our brands entails work from creating unique stories and attached retail campaigns, supporting pos & digital marketing, for example to give direction for creating videos about our bodywear.
<January 2015- January 2017> Designer, Shots, The Netherlands.
As a Designer I work at the Shots Design department, one part of my work is to manage & track the projects in the studio. This entails communicating with
external & internal project owners and briefing the other designers on the project. During the development of the projects I’m responsible for tracking and
giving feedback on the shape and content of the projects to the designers, after the projects are completed I was responsible for the final check of the artwork and total picture. One simple way of improving on the planning was to implement a cloud based planning software, in wich we are able to track in wich stage the project is and
where everyone can edit it to add aditional information. This gave us a greater insight as a team.
Besides my role as managing the traffic I work on developing new products and brands, from research & conceptualising to production. I’m responsible for
every part of the design proces. For example creating the marketing materials, in-store infographics or website where part of the total package we created.
The change to create something that has to be different and catch and hold the consumers eye is exelharating, to find new ways to catch their eye in a busy store
or even on a online platform.
<April 2014- December 2014> Graphic Designer, Xindao, The Netherlands.
As a graphic designer I worked at the Xindao marketing department, this entails that I am part of the effort to Develop and Design new approaches for Xindao sharing their product lines with their customers and any other communicative aspect.
From designing and producing websites to developing interactive posters to showcase new product lines. I’ve had a hand in most aspects of communication design. The challenge to get the customers attention in this competitive industry and conforming to the demands being set fort by the company to still create unexpected and useful results.
<2009-2013> Freelance Designer, The Netherlands.
Since 2009 I have been working as a designer with local companies and organizations, for example: Marnan.eu, T&E , Durtzaant, GrossiersPrijzen and de Walburg. During these projects I searched for a way to present the companies on a new level, to connect their customers with their message, ideas or products. The balance between the consumers need and the companies need is one of the more challenging things to manage. For example the customers need, the need for: identity, information, connection or service. By talking to the client I found out what the exact needs are, this can vary from just web development to branding or a campagne to make customers aware of a new service.
<03-2012/09-2012> Sky-WW Design department, Shanghai, China.
New design department, in an international company in Shanghai. I got an opportunity to work on some amazing big projects with interesting design challenges. And on the other hand I got the chance to fill some different roles in the team, from designing packagings, project management and leading a team to direct client communication. The aspect of mixed Design, the chance to work on a product from design to branding, and the management role of organizing different projects where the things that I liked the most. It challenged me and redefined my aspirations to a mixed design while leading a design team.